Turkish diaper firm Hayat Kimya sets sights on Kenyan babies

A diaper bag. Kenya’s annual diaper consumption is estimated at 750 million. FILE PHOTO | NMG

Turkish fast moving consumer goods gıant Hayat Kimya has injected Sh600 million in the launch of its Kenyan operations in a move that has seen the firm formally unveil one of its flagship products Molfix Diapers.

The move marks the firm’s official entry into the East African region, having previously ventured into 15 other markets across the continent, including Nigeria, Cameroon, Algeria, Egypt and Morocco.

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