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Uber app and Safaricom in free data agreement
Safaricom CEO Peter Ndegwa termed the partnership as a step towards the telco’s goal of providing its customers with innovative and impactful solutions.
Ride-hailing platform Uber has inked a partnership with Safaricom that will see customers of both firms download and use the e-taxi app without a data charge as part of efforts aimed at countering growing competition in the market.
In the deal, which covers Uber Eats clients, the ride-hailing firm will foot the data costs following a survey in which it identified access to mobile data as a key hindrance to consumption of the mobility products.
