Why Ecobank Kenya will stay in niche banking segment

Jeremy Awori

Ecobank Group CEO Jeremy Awori.

Photo credit: File | AFP

Ecobank Kenya Limited will remain focused on specialised market segments and deliver tailored services despite shifts in the financial services sector in Kenya.

Ecobank Group CEO Jeremy Awori said that the lender would continue playing in specialised segments often overlooked by rival players in the industry.

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