In 2008 as an attendant in his father’s retail shop, Paul Gitonga made a habit of studying each item and recording the manufacture and expiry dates and where it was packaged. What troubled him was that nearly all items were from Nairobi, including bread and milk.
He was not happy marketing products made by other people yet they could make their own: but he was also inspired by some traders in the town who were making a petroleum jelly.
