Agri-digital assets passion: Kenya’s first edible crypto cuts middlemen in dragon fruit market

Pitaya founder Mara Maroa at his dragon fruit farm in Kitengela, Kajiado on September 5, 2025. 

Photo credit: Vincent Owino | Nation Media Group

Edible and crypto are words that rarely share a sentence, but in Nairobi’s satellite town of Kitengela, an unlikely innovation is marrying them, with the promise of easing a long-standing headache for Kenyan farmers.

When 28-year-old Mara Maroa ventured into dragon fruit farming, he wasn’t trying to invent an edible cryptocurrency, but his passion for both agriculture and digital assets pushed him to try to combine the two.

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.