From a once-struggling enterprise, the Kenya Meat Commission’s (KMC) daily sales have grown from Sh20,000 to Sh25 million and slaughter volumes now average over 300 animals a day.
Central to this resurgence is the popularity of its meat on bone — a product which makes up roughly 75 percent KMC sales and organs such as offal matumbo which make up 25 percent — that resonates with Kenyan consumers for their affordability and nutritional value.
