Pavraj takes a bite of meat business with meatless startup

Pavraj Sihra, Head of Sales at Planta Food Factory during the Kenya Meat Expo at KICC Nairobi on June 13, 2024.

Photo credit: Wilfred Nyangaresi | Nation Media Group

At the Kenya Meat Expo and Conference held last week, the sweet aroma of roasted meat whetted the appetite of many.

But in the meat-filled environment lay an outlier, Pavraj Sihra. While many of the exhibitors showcased meat products and meat-cutting equipment, Pavraj had meat-alternative products, made from soybeans and peas.

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