How student turned campus idea into commercial success

Jimmy Aluvisia of Aluvison Farm Enterprise showcases his strawberry and jam products at the East African Youth in Agri-Food Systems Expo 2025 (EAYASE-25) at Radisson Blu Hotel, Upper Hill, Nairobi, on December 5, 2025.

Photo credit: Wilfred Nyangaresi | Nation Media Group

In 2020, while in his fourth year pursuing a degree in agribusiness management Jimmy Aluvisia made a decision that has since redefined his career path.

What began as a small student project rooted in curiosity, opportunity, and a desire to solve agricultural challenges, has since grown into a thriving strawberry supply and jam-processing enterprise that today serves supermarkets, hotels and bakeries across several counties.

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