How Tropical Heat has stayed ‘spicy’ for more than 50 years

Tropical Heat Group CEO Sawan Shah during the interview on June 11, 2024, at his office in Red Hill, Kiambu County.

Photo credit: Billy Ogada | Nation Media Group

Entrepreneurship is a numbers game in which businesses compete to open more stores, launch more products, enter many markets, and if they do it right, deliver record profits.

While that strategy often works, Tropical Heat, a fast-moving consumer goods (FMCG ) manufacturer,  has preferred a different approach, one that has kept it on a sustainable growth path over the last 51 years.

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