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Business alignment: Manoeuvring to get your ducks in a row
Tactics are considered rational only if they are aligned with some strategic goal, and strategy is considered rational only if it is aligned with some political goal.
‘Get your ducks in a row’ means to be aligned. How does this problem of alignment apply in business strategy? Real ducklings walk in a line behind their parent.
If you have hit too many business potholes are your wheels of alignment now a bit wobbly? What can one of the classics of military strategy theory tell us today about alignment? And, what should be our ultimate aims?
