"It’s not what you know, it’s how you think," advised Aaron B. Powell.
How do you see the familiar in a new light? Why is genuine innovation so difficult to create? Is it possible to ‘think outside your experience’ – like a German astronomer more than four centuries ago? In a climate of fierce competition, why do products and services on offer look more and more the same? Can a staid bean counter accountant learn from the mitochondria biology powering a human cell? With a curious mind, can a digital marketer create a breakthrough approach by watching a tea picker?
