For the longest time, the mention of Turkana would conjured images of poverty, perennial droughts, and insecurity. It was the perception created after decades of starving the vast county of resources necessary to spur development. It was therefore unsurprising that as other regions were producing innovators, Turkana was nowhere on the map .
However, a new start-up is working to drive a different narrative with its digital ride-sharing app and in the process take on established giants like Uber.
