“Prediction is very difficult, especially if it's about the future!” said Niels Bohr, the Nobel laureate in physics and father of the atomic model.
Despite being a critical catalyst like the role of leadership, insightful game-changing strategy often remains elusive. Perhaps how we think strategy is made in theory and how it works in practice are two different things. One more innovative way to approach strategy is to use a bottom-up, series of small ‘start-up-like’ experiments.
