The seat fillers: How nightclubs pay up to Sh500,000 to pack empty spaces

Nairobi nightclubs now rely on seat fillers and influencers to ensure packed rooms and drive millions in sales.

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On a Friday or Saturday night, in most of Nairobi’s crème de la crème nightclubs, everything hinges on one question. Will the place be packed?

Like in any business, numbers run the show. On a good night, the city’s swankiest clubs rake in around Sh3 million in sales, and with sharper marketing, that figure can climb to Sh9 million, BD Life has established.

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Note: The results are not exact but very close to the actual.