Del Monte: Why pineapple farming is no smallholder farmer’s venture

Del Monte Kenya Managing Director Wayne Cook during an interview on their Thika farm on August 13, 2025.

Photo credit: Dennis Onsongo | Nation Media Group

For decades, Del Monte Kenya has dominated pineapple farming, cultivating the fruit on more than 4,500 hectares. But as demand grows and export markets open, can smaller pineapple agripreneurs draw lessons from the industry giant’s playbook?

Del Monte Kenya managing director Wayne Cook says pineapple farming is not all rosy.

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.