Why successful companies embrace innovation failures

Intention is not to maximise success. Real aim is to increase the rate at which the organisation discovers what works.

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"Success is the ability to go from failure to failure without losing your enthusiasm” ~often attributed to Winston Churchill.

If your organisation has innovative profitable momentum, is failure often the evidence? Consider Acacia Bank, no failed financial products, nil failed experiments, with no initiatives abandoned. Contrast this with Red Oak Capital, 10 experiments, seven didn't work, two were mediocre, but one became a major new business. Which is more innovative?

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Note: The results are not exact but very close to the actual.