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The fairy tale vs reality: What if your business story is radically wrong?
Most of our decisions, fears, and social instincts are automated mental programmes that evolved to keep us Homo Sapiens alive and cooperative in large groups.
“You can never get enough of what you don't need to make you happy” wrote Eric Hoffer.
Why is it that we can never get enough of stories? Is the story we tell about what happened in business the reality, or simply a fairy tale in our mind? Does ‘business enlightenment’ mean stepping back and asking who and what hears the story? What is latest gospel of uncertainty? Is there an ultimate business secret sauce?
