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EABL hit by Diageo’s bid for Ethiopian brewer
Beer making. The East Africa market is increasingly becoming a battle zone. Photo/FREDRICK ONYANGO
UK brewer Diageo, which owns a majority stake in East Africa Breweries Ltd (EABL), has made a direct bid for a state-owned brewer in Ethiopia, dashing the Kenyan-based firm’s hopes of entering the market.
Diageo, which owns 50.03 per cent of EABL, has taken part in a public auction of the Ethiopian brewer, Meta Abo, as it eyes rising incomes in Africa’s emerging markets and a larger stake in East Africa.
