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Who owns purple pack? Trademark war rattles sanitary pads marketing
Both sides have framed themselves as victims of infringement while accusing the other of copying packaging designs that are central to consumer choice in the sanitary pad market.
What is in a trademark? That question is at the centre of a high-stakes legal battle involving three sanitary pad makers, exposing challenges in Kenya’s intellectual property framework.
Softcare Kenya Company Limited has sued KOT Group Limited and Hilalium and Sons (UR Home) Limited, accusing them of unlawfully copying the design and packaging of its “Softcare” sanitary pads.
