Bidco Africa is targeting health conscious customers with a newly launched Golden Fry amid rising cases of chronic diseases such as obesity and high blood pressure.
Under a campaign dubbed ‘Be Health Wise’, the firm will roll out a countrywide educational programme to create awareness on healthier living in partnership with the Nutrition Association of Kenya (NAK).
This comes after the company commissioned quality and healthy tests from established laboratories in Kenya as well as Asia, Europe and India.
“It was challenging to manage the testing internationally especially during the global lockdowns, but we successfully did this, ensuring integrity and authenticity to the value proposition that Golden Fry was going to take,” said Bidco Africa chairman Vimal Shah.
“We engaged experts within and outside this field to deliver a brand that shall be a support to the much-needed healthy lifestyle needs.”
The new Golden Fry cooking oil is packed antioxidants and tocotrienols as well as vitamin A, D and E.
Antioxidants and tocotrienols have health-promoting properties that can help against diseases.