Confectionery firm Cadbury Kenya Limited, a subsidiary of Mondelez International, last week launched a three-month marketing campaign featuring aliens, in a story theme that echoes some of Hollywood’s most successful movies and touches off multiple recognition points for consumers.
The advertisement is interstellar-themed and showcases a group of Martians — inhabitants of the planet Mars — who discover a stash of chocolate, which gets them dancing with irrepressible joy.
