Posta bets on public transport to revive dwindling fortunes

The ailing Postal Corporation of Kenya (Posta) is betting on public service transport as it seeks out a path to profitability in a market that is less interested in sending letters.

The agency is already piloting a two-bus passenger service, Posta Liner, between Nairobi and Busia. The vehicles are also expected to carry letters and parcels, in a model that sets it up for head-to-head competition with a number of established private courier firms.