Efficient operations: Five core business areas where AI can drive revenue and unlock growth

Artificial Intelligence

The media and entertainment industry has undergone a significant transformation in recent years, driven by advanced technologies.

Photo credit: Courtesy | Reuters

According to the UN, artificial intelligence (AI) has the potential to contribute up to $15.7 trillion to the global economy by 2030, of which $1.2 trillion could be generated by Africa. With the potential to unlock significant growth and development in key industries across the continent, AI is changing how businesses operate, driving innovation, improving efficiency, and transforming lives.

Businesses of all sizes that have already invested in AI are reaping its benefits, from increasing business productivity and agility to improving customer experience and decision-making with McKinsey noting that AI leaders are outperforming their industry peers by a factor of 3.4. Below are some key areas and examples of how businesses can leverage AI to drive revenue growth.

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