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Paid to post: Content creators' dilemma in State funding deals plan
For local creators, the dilemma is not just regulatory. Accepting government contracts could alienate audiences who see them as independent voices, particularly at a politically sensitive moment.
As the State unveils a scheme to bankroll social media influencers to showcase flagship projects, a thorny dilemma takes shape: should creators grab the cheque and risk alienating their audiences, or guard their credibility and watch the money slip away?
With less than two years to the General Elections, the timing has only deepened suspicions that the move is less about civic education and more about political survival for an increasingly unpopular regime.
