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Evolution of trust: Digital marketing that will give firms an edge
US report says AI-powered chat tools are increasingly becoming alternatives to traditional search engines, fundamentally altering how people search and decide.
Social listening, community building as well as embracing the creation of employee-generated content are among leading factors set to revolutionise how brands and creatives connect with audiences and customers online this year, analysts have argued.
In its latest annual outlook of trends set to shape digital marketing in 2025, US-based social media agency We Are Social also affirms that age dynamics and new tech concepts will be instrumental in shepherding the behaviours and mannerisms of marketing teams during the year.
