At the close of the first decade of this century, virtual goods took the world by storm. Social game companies like Zynga rode on the coattails of platforms like Facebook to great success.
In this column, I both entertained the thought and in equal measure challenged the status quo to think differently about how we market our country and get ‘tourist dollars’ albeit virtually. Virtual goods opened up immense monetization opportunities for freemium operators and this has gone on to become mainstream.
