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Creative economy: How to monetise and structure your digital assets
Monetisation begins by understanding that a digital asset is a property. The same principles of sound property management would apply to management of digital assets.
The creative economy is a source of livelihood for many households. However, one of the main challenges it faces is talent management. Funding remains a huge challenge for many creatives who do not know how to make money from their works.
However, with the right structures and strategies, it is possible to fund and make money from their works.
