Jumia brings ‘Black Friday’ bargains to Kenya shoppers

Online retail store Jumia took advantage of Kenya’s price conscious consumers and the growing preference to shop online to offer more than 8,000 items on discount during the ‘Black Friday’ sale.

Jumia offered special deals and discounts of up to 90 per cent on fashion wear, electronics and home appliances as a strategy to hook Kenyans onto the shopping craze associated with ‘Black Friday.’