Kenya-based influencers share insights into Meta’s Threads

When Facebook owner Meta announced the launch of the Threads platform to rival Twitter, among the very first social media users who embarked on figuring out what the move meant were influencers and brand promoters.

The new app, which had amassed more than 109 million sign-ups as of Friday in just a week after rollout, has got a range of starkly contrasting features from its main rival, which online marketers are banking on to give a new lease of life to their trade.