Kenya has grown to be the third-biggest e-commerce market in Africa, driven by the increase in internet penetration that has made it an attractive market for investors.
Statista, a German data and business intelligence platform, has ranked Kenya as the third in the continent’s e-commerce market penetration with 46.7 percent. This is behind Egypt, which came top with a 55.4 percent e-commerce penetration and South Africa (49.4 percent). This is an improvement from being the fourth fastest-growing e-commerce economy in sub-Saharan Africa based on United Nations Conference on Trade and Development’s 2020 analysis.
