Kenyan social media sites fail to secure numbers for adverts

Where Mark Zuckerberg of Facebook and Jack Dorsey of Twitter hit gold, majority of Kenyan social sites are struggling, with only a few seeming to have working business models that generate revenue.

The failure to attract large user numbers online is pushing the local social media sites slowly out of operation as they fail to attract advertisement revenue despite the fact that most businesses have turned to social media advertising to capture the youthful market.