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Potential TikTok US ban sends advertisers scrambling

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Advertisers are seeking any assurances from TikTok as the Chinese-owned company again faces a potential ban in the US over national security concerns. AFP PHOTO

By  REUTERS

Advertisers are seeking any assurances from TikTok, the viral app that helped usher in a wave of short-form video across social media, as the Chinese-owned company again faces a potential ban in the US over national security concerns.

When TikTok's Chief Executive Officer Shou Zi Chew testifies before Congress for the first time on Thursday, advertisers will be closely watching his appearance for news as well as the reaction of lawmakers, several ad agencies told Reuters.

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