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Report sees online media firms double their sales

Over-the-top services (OTTs) video revenue is set to more than double in the next five years as the popularity of providers grows among Kenyans.  PHOTO | SHUTTERSTOCK

By  Lynet Igadwah

Correspondent

Nation Media Group

Over-the-top services (OTTs) video revenue is set to more than double in the next five years as the popularity of providers grows among Kenyans, says a forecast.

The Africa Entertainment and Media (E&M) Outlook report by PricewaterhouseCoopers (PwC) projects the segment will account for Sh1.06 billion ($8.9 million) by 2026 from the Sh516 million ($4.3 million) recorded in 2021.

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