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Showmax bets on Safaricom deal to grow subscriptions
MultiChoice Kenya managing director Nancy Matimu (left) with Safaricom product manager-video Iddah Rasanga during the announcement of a partnership between Showmax and Safaricom on February 8, 2022, at the MultiChoice Studios, Nairobi. PHOTO | FRANCIS NDERITU | NMG
Subscription video-on-demand service Showmax has partnered with Safaricom #ticker:SCOM to offer a mobile plan as it targets to attract more customers.
The firm, a subsidiary of MultiChoice, said the deal allows subscribers to watch their favourite shows for two months for the price of one using free Safaricom data.
