Survey shows most Kenyan online shoppers pay for goods on delivery

E-commerce remains a nascent industry in Kenya. So far, about 70 per cent of Kenyans have already had an experience of buying an item online, an indicator that consumers are fast embracing digital outlets.

While there is notable growth of the sector locally, trust remains the greatest impediment to the industry, says a survey by Geopoll. Kenyans buying items online, the survey expounds, prefer to pay for goods on delivery despite the option of paying via mobile money, which is widely used.