Tech giants train sights on user revenue after advertising hits peak

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PHOTO | SHUTTERSTOCK

Earlier in the year, when Tesla billionaire Elon Musk announced a new verification policy on US-born social media giant X (formerly Twitter) that compelled users to pay monthly charges for authentication badges, a host of observers spelt doom for the strategy, terming it an overambitious approach that would not last long.

But lasting it has. And what’s more? Rival platforms have taken the cue and are increasingly adapting their income-raising strategies to the new-age realities, gradually vindicating Musk’s undertaking.

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