Markets call for products and services which meet a need or add value to an already existing solution. Entrepreneurs are constantly searching for product-market fit, with markets in constant flux, influenced by various things that affect demand and supply.
I argue that there is not much we can label as new; almost everything is a mash-up of what already exists with very few moonshot ideas that in themselves have high barriers to entry at the capital and talent level. The majority are left to grapple with increasingly commoditised marketplaces and thin margins.
