Why business process outsourcing market will not be sustainable in the long run

There is automation, and then there is automation,” says Venkat Srinivasan, co-founder and CEO of Rage Frameworks, a Massachusetts-based startup whose technology he claims will radically change the way companies manage business processes. Rather than investing in outsourcing or business process management tools, Srinivasan — a New Delhi-raised serial entrepreneur — says companies now need to move up the evolutionary scale and embrace automation that lets them segment and change the way they work with hyper speed and efficiency. But is business process automation — or BPA — simply adding to the alphabet soup of tech jargon?

The following is an edited transcript of Srinivasan’s recent interview with India Knowledge@Wharton.