Why few startups scale despite creating 80pc new tech jobs

Guests visit exhibition tents during the 3rd Latitude59 Kenya Edition, Estonia’s flagship startup and tech event, held at the A.S.K Dome in Nairobi on December 4, 2025. 

Photo credit: File | Nation Media Group

As Kenya’s job market becomes increasingly crowded, fast-growing startups are emerging as critical engines of employment in the tech industry. Yet limited State support risks slowing the growth of the companies that create the most jobs.

The fast-growing companies now account for 80 percent of all new jobs created in Kenya annually, but account for just 15 percent of all companies, according to a new study by Endeavor Insight, a research affiliate of entrepreneurs’ network organisation Endeavor.

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Note: The results are not exact but very close to the actual.