Bring back authenticity: YouTube cracks down on AI-generated content

The shift comes just two years after the platform revised the eligibility criteria for content creators to monetise their accounts, slashing the number of required subscribers by half to 500.

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Content creators banking on YouTube as a primary platform in Kenya and across the world are staring at diminished returns as the platform moves to crack the whip on inauthentic, copied, and machine-generated videos.

Last week, the popular Google-owned video-sharing platform announced that starting July 15, all imitative and low-effort content fed into the channel will be demonetised, in what is set to deal a blow to many content creators who rely on new-age tech-powered automation capabilities to churn out videos in mass volumes.

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