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Are Kenyans ready to buy insurance for their funerals?
The introduction of funeral policy marks another milestone for the insurance industry which has lately done much to shed its traditional image as a business that thrives on low-chance events.
For close to one month now, a billboard has been standing opposite the Nairobi National Park, targeting motorists with a rather queer counsel.
In a society that hardly imagines, discusses or even plans funerals for the living, a promo featuring a tombstone with initials R.I.P (rest in peace) inscribed on it is clearly meant to test the limit of a business.
