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Betting firms cut winnings payout rates on tax squeeze
Besides a 15 percent excise duty on bets and 20 percent withholding tax on winnings by punters, the KRA also charges betting and gambling tax at the rate of 15 percent of gross gaming revenue — turnover less amount paid out on successful wagers.
Punters suffered a double-digit dip in winnings after staking about Sh75.18 billion on bets and games in nine months ended March 2025, pointing to the possibility of shrinking odds offered by bookmakers amid punitive taxation.
Data released by the Kenya Revenue Authority (KRA) shows that withheld taxes remitted by betting and gaming firms from payouts made to gamblers between July 2024 and March 2025 dropped to Sh4.81 billion from Sh5.65 billion a year earlier.
