Pay-tv subscriptions in Kenya grew by a slower 2.4 percent to 6.4 million in the year ended March 2024, new data from the Communications Authority of Kenya (CA) shows, stifled by biting economic hardships and the proliferation of streaming services on enhanced internet connectivity.
This marked the second consecutive year of slowed growth in subscriptions- taking a cue from March 2023 when subscriptions grew by 3.1 percent to 6.2 million—bucking a trend from March 2022 when the segment posted an 8.5 percent jump in subscriptions to 6.01 million from 5.5 million the previous year.
