Slightly more than a third of the 1.3 million international tourists who visited Kenya in the 11 months to November came for holidays, lowering the average spend per visitor.
Data from the Kenya Tourism Board (KTB) shows the number of holiday visitors in the period stood at 523,344, representing 39.6 percent of overall arrivals that increased 74.5 percent from the 757,354 recorded in a similar period last year.
