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M-Pesa tops brands loved by women, survey shows
Managing Director of Ipsos Kenya Chris Githaiga speaks during the unveiling of Top 100 Most Loved Brands by Women in Kenya on March 19, 2024 at Radisson Blu Hotel, Nairobi. PHOTO | BILLY OGADA | NMG
M-Pesa, Safaricom and Equity Bank are the top three most loved brands by women in Kenya in 2024, according to a new report released by communication consultancy firm BSD Group and markets researcher Ipsos.
The survey highlights the consumer behaviour of women countrywide.
