In 2023, Hollywood had a rough ride, especially in the second half of the year due to the impact of the 118-day SAG-AFTRA members strike, which is expected to significantly affect the film landscape for the next two years. The year also witnessed major setbacks in big-budget movies, notably big-budget superhero flicks like Ant-Man Quantaminia, The Flash, The Marvels, and the recent release of Aquaman and the Lost Kingdom and even established franchises like Fast X, Mission Impossible Dead Reckoning Part 1, and Indiana Jones and the Dail of Time struggled at the box office. While some attribute this decline to franchise or superhero fatigue, I believe Hollywood might have taken its audience for granted.
