Creative forum: Storytellers reclaim Africa’s narrative to create greater value

Some of the project pitch winners and event organisers on stage during the second Création Africa Forum held in Lagos on October 17, 2025.

Photo credit: Thomas Rajula | Nation Media Group

Three years ago, Elisabeth Gomis, a French film director was tasked with the responsibility of writing a concept for a forum of the cultural and creative sectors in Africa.

“I knew the music industry was already set up but what are the other disciplines that need to be highlighted,” recalls Gomis, a former journalist who traces her roots to Guinea Bissau. “We went for disciplines that have high economic potential, starting with video games which is the creative industry that makes the highest amount of money in the world, even more than cinema. So, we were like ‘if this is true for the global north, why can’t the money flow into Africa.’”

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