How systematic ageism is crushing the career dreams of Kenya’s most experienced workers

Kenya’s job market is sidelining experienced professionals as ageism and the “overqualified” label lock many out of opportunities despite their expertise.

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When Amani Getubo first experienced ageism, she thought she was imagining it. "I remember thinking, 'Did I hear this right, or am I overthinking?'" says the 43-year-old digital strategist and marketer.

But the pattern became unmistakable. Interview after interview, the same script played out. Employers would express enthusiasm about her decade-plus experience, then deliver the crushing verdict: "You're overqualified."

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