In Nairobi’s ever-optimistic business scene, Mitch Omondi found himself trapped in the cycle of attending every networking event that promised connections and growth in his field. Armed with a stack of business cards and rehearsed pitches, Mitch’s enthusiasm waned with each event, as the meaningful connections he sought remained elusive.
Sadly, many of the events required paying sizable fees to attend. Disillusioned, he wondered if the promise of networking events was nothing more than a mirage, designed to keep hopeful professionals on a never-ending treadmill and gaining revenues for the organisers.