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Raising the bar: The woman shaping Kenya’s whisky culture
East African Breweries Limited Marketing Manager for Scotch and Reserve brands, Josephine Katambo, during an interview at the EABL offices in Nairobi on September 23, 2025.
When Josephine Katambo speaks about whisky, she doesn’t start with the usual talk of age statements, smoky notes, or oak casks. Instead, she starts with the senses.
“Close your eyes, hold the glass, smell the aroma, and feel the texture. Let your senses lead you,” she says.
